Advertising in the 21st Century

As a big Cluetrain believer, I can't help but agree that marketing today is a conversation, and I would rather learn about a companies services and products through something constructive, than from a traditional "pushed" message.

That said, Brynn and I have both checked out forums around the web where we could contribute knowledge and experience to and in those forums we continue to find ourselves moved off the boards for advertising (because our signatures have links to our website or blog) instead of being engaged in active conversation that can either help clients to make their own event go easier for them, or may help them decide to get help with their event or wedding.

We never, ever visit boards and say "HEY, USE OUR SERVICES BECAUSE WE'RE THE BEST." That is a push message. We do not do that. We care for our clients the best we can, and we are here to serve them, and only they can tell us how good we are at providing those services.

We don't have to share tools and knowledge with the brides and grooms out there - we can certainly choose to act like many other "magical" design & coordination companies where we obfuscate everything and tell you "there's no way you should worry or concern yourself with anything, just give us the money and we'll 'make it happen.'"

We share these things because whether or not you are planning your own event or wedding, or you have a coordination company working with you, knowledge is empowering and allows you to make better decisions about your event.

I believe that contributive knowledge and conversation is important and Encantare will continue share as much as we can here on our blog.